Director, Customer & Content Strategy, Renal

Salary Range: €84,400.00 - €156,800.00   Job Description Summary The Director Customer and Content Strategy, Renal will be responsible for devising and implementing marketing functional solutions that drive a scale and tangible impact. This role will provide ‘Thought Leadership’ abilities and expertise in shaping Brands and / or New Product Cx strategies for a franchise to deliver tactics for the portfolio. Design, coordinate, support commercial business decisions. Support sustainable growth in the key markets and region as well as to leverage strong commercial execution capabilities. Provide expertise on specific areas such as Commercial Excellence, Digital and Launches while helping to co-ordinate and leverage the execution of commercial plans across the key markets and region.   Job Description #LI-Hybrid Location: Barcelona, Spain Welcome to where we thrive!     Our ambition at Novartis is to reimagine medicine by strategically transforming how content is created, adapted, and delivered across   International   markets—ensuring that every content decision is anchored in customer insight, brand priorities, and measurable impact.     The Director, Customer and Content Strategy will lead the development of customer-centric strategies, content approaches, and marketing experiences that support   the renal portfolio   across international markets. The successful candidate will bring renal therapy area experience, ideally across   IgAN   and/or C3G, with the ability to translate deep disease area understanding, patient and HCP insights, and market dynamics into impactful customer engagement strategies. Working as a strategic bridge between brand strategy and execution, this role will partner closely with cross-functional teams, key countries, agencies, and enabling functions to translate insights into impactful campaigns, content, congress experiences, and omnichannel engagement plans.     Key Responsibilities   Lead the development of customer and content strategies that translate brand   objectives , customer insights, market needs, and data into clear engagement priorities.   Collaborate with brand teams, priority markets (top 10), medical, legal, compliance, insights, channel, delivery, and agency partners to co-create high-quality campaigns, content, and customer experiences.   Own  the strategic direction and lifecycle management of promotional and disease education content, ensuring consistency, quality, compliance, and relevance across markets and channels.   Drive omnichannel planning by aligning customer segments, key messages, content formats, channel priorities, and performance measures.   Support the development and execution of congress strategies, including customer experience concepts, booth engagement, content materials, team briefings, and post-congress follow-up approaches.   Apply strong storytelling, behavioral science, customer experience design, and personalization principles to content development and campaign planning.   Serve as the primary interface between brand strategy and marketing execution, connecting business needs with the right   expertise   across the broader organization.   Use customer insights, performance data, and market feedback to continuously   optimize   content, campaigns, and engagement approaches.   Manage  the agency partners and internal resources to deliver high-quality outputs on time and in line with strategic   objectives .   Budget management also a key responsibility. Contribute to a collaborative, performance-driven culture with a strong focus on enterprise thinking, accountability, innovation, and customer impact.   Minimum   Requirements   Minimum 8-10 years of experience in pharmaceutical, biotech, healthcare, or another highly regulated commercial environment.   Strong country-level marketing and/or sales experience, and/or Execution Excellence,   ideally including brand leadership responsibility.   At least 4–5 years of brand-specific commercial leadership experience as part of an in-country, regional, above-country, or global commercial brand team.   Demonstrated experience leading cross-functional initiatives from strategy through execution.     Desirable Requirements   Relevant renal therapy area experience, ideally including   IgAN   and/or C3G, with understanding of nephrology customer needs, treatment pathways, disease education, and launch or lifecycle considerations.   Experience in a regional,   above-country , or global commercial role.   Experience in international market coordination, including collaboration with priority markets.   Exposure   to launch   preparation, launch execution, or lifecycle management of   brands.   Direct   people   leadership experience, including direct management or leadership of project-based teams.       Benefits & Rewards     At Novartis,   we’re   committed to reimagining medicine together - and rewarding the people who make it happen.       Expected Annual Base Salary Range for role:   84,400.00 - 156,800.00 EUR   The base salary offered is   determined   based on gender-neutral   objectives , such as relevant skills,   competencies   and experience   in accordance with   the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.       In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters.       The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in   kind   to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing   resources   and global recognition programs. In addition, we provide flexible and hybrid working options, where possible, and   minimum   14 weeks   paid parental leave.       In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters .   Long-term equity awards granted at group level may also be part of your package. Further details will be provided during the application process.      Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse,   equitable   and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.       Read our brochure to learn more about our global total rewards offering:       https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf       Note: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable. A full overview of your compensation package, including any relevant collective bargaining agreement details applicable to your role based on your employment location and Novartis employer entity, will be communicated separately to you during the application process.     Commitment to Diversity and Inclusion    Novartis is committed to building an outstanding, inclusive work environment and diverse teams’   representative   of the patients and communities we serve.     Why Novartis:   Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating,   supporting   and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?   https://www.novartis.com/about/strategy/people-and-culture   Benefits and Rewards:   Read our handbook to learn about all the ways   we’ll   help you thrive personally and professionally:   https://www.novartis.com/careers/benefits-rewards         Skills Desired Brand Analysis, Brand Awareness, Commercial Excellence, Cross-Functional Collaboration, Customer Engagement, Customer Insights, Digital Marketing, Influencing Skills, Inspirational Leadership, Media Campaigns, People Management, Product Marketing, Product Roadmap, Return on Investment (ROI), Stakeholder Engagement, Stakeholder Management, Thought Leadership, Trend Analysis — Published by Novartis. Apply on the employer's own posting.