Senior Data Analyst – Advertising Optimization

Realize your potential by joining the leading performance-driven Ad-Tech company! As an Senior Data Analyst – Advertising Optimization on the Dynamic Ads team in our Budapest office, you’ll play a vital role in driving the performance of our customers’ campaigns through data-driven analysis and hands-on optimization.You will turn data into actionable insights, identify opportunities for improvement, and drive measurable impact through a deep analytical and problem-solving approach.You’ll work closely with cross-functional teams to ensure continuous improvement of performance, while applying analytical thinking and experimentation to optimize results.This role is perfect for someone who thrives on problem-solving, analytics, and making a direct impact through data. To thrive in this role, you'll need: 5+ years of technical experience, preferably in digital media or other data-intensive environments Hands-on experience with SQL to query and analyze large datasets Experience using Python, R, Excel, or BI tools to process and visualize data for actionable insights Proficiency in designing and analyzing A/B tests and other experimentation frameworks Strong analytical and problem-solving skills, with a proactive, data-driven approach, and ability to collaborate with Product, R&D, and cross-functional teams Strong ability to turn numbers into insights, and a proactive approach Ability to effectively prioritize and manage tasks within a fast-paced environment Fluency in English Bonus points if you have: University degree in a technical area Experience in mentoring and leading junior team members Ability to work with AI tools for campaign analytics and performance optimization How you’ll make an impact: Monitor the performance of dynamic campaigns and analyze key metrics and performance indicators to identify areas for client improvements Proactively identify trends, patterns, and anomalies in campaign data to inform optimization strategies Implement optimization techniques to improve campaign performance, including bid adjustments, targeting adjustments, and creative optimizations Conduct A/B testing and experimentation to refine campaign elements and improve results Generate internal and external reports on campaign performance, highlighting key insights and actionable recommendations Collaborate with account managers to align campaign objectives, messaging, and target audiences Attend client calls to gain a deeper understanding of their needs and perspectives (POV) Why Taboola? If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about: Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture. Well-being: Competitive benefits and well-being programs tailored to the region. Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired. Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, and Expedia. Ready to realize your potential? Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need. Learn more about #TaboolaLife on LinkedIn , Facebook , Instagram , X , YouTube , & the Taboola Life Blog . About Taboola Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale. Taboola is the world’s leading recommendation platform with a strong financial background reaching over 500 million daily active users. The company, listed on NASDAQ (ticker: TBLA), had 1.91 billion USD (cca. 650 billion HUF) revenue in 2025. We acquired the Hungarian personalization start-up, Gravity R&D in 2022, to be the basis of our Central European R&D development center, into which we are now seeking candidates for this role. #LI-DN1 #LI-Hybrid — Published by Taboola. Apply on the employer's own posting.