Lead, Global Market Research

Job Title : Lead , Global Market Research   Location: Barcelona, Spain    Strategic Context:     Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.     The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.     The GTMC organization aims to:   Centralize Go-to-Market operational tasks across GBUs   Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global   Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency     The Lead, Market Research is responsible for providing market and customer insights through the execution of market research that will help drive key strategic and tactical decisions across Sanofi.  As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge market research methodologies to achieve the full potential of the Sanofi’s expanding portfolio.       This position will report to the Global Head, Vaccine Insights & Analytics primarily for the Flu & Covid Franchises at Sanofi and will be based in Barcelona, Spain.     RESPONSIBILITIES :   Key Responsibilities include, but not limited to   Execute all market research projects with the support of the Lead   Lead market research projects to support the brand strategy, including identification of market research needs, vendor selection, design, execution and interpretation of studies   Have the confidence and experience to select the best vendor based on the business objectives   Manage projects within budgets, schedules and corporate policies and SOPs   Explore innovative techniques to address business questions   Identify insight needs and recommend approaches to address these needs   Foster strong agency partnerships to ensure insights are based on reliable, high-quality information   Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development   Communicate Actionable Insights   Develop and refine presentations to effectively communicate complex information clearly and concisely with a clear call to action   Integrate and synthesize information from multiple sources to proactively address business needs   Delivers strategic insights, tailored to each specific audience, which empower Commercial teams    Show strategic business acumen when communicating insights, addressing key business questions and providing recommendations     Effectively Collaborate and Partner Within a Matrix Environment   Work closely with brand teams to identify and address business needs   Develop strong strategic partnerships with the brand teams   Collaborate across functions (i.e. forecasting, analytics, patient services) to deliver integrated insights and recommendations to commercial teams   Demonstrate a solution-oriented and proactive approach to problem-solving   Work with Global and local colleagues to ensure alignment and coordination across projects   Lead and develop junior team members where applicable      Education Requirements   Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred     Skills and Competencies    A minimum of 7+ years of experience in pharmaceutical market research; equivalent combination of education (MA, MS, MBA / PhD) and / or relevant consulting experience may be considered   Strong understanding of all types of market research methodologies, with experience of conducting both quantitative and qualitative market research from end-to-end, including strong quantitative analytical skills, data analysis and statistics   Proven ability to recommend, plan and lead market research projects.   Strong strategic thinking ability, with understanding of the life-sciences industry   Excellent project management skills, with ability to balance multiple projects / priorities   Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits) preferred   Experience working directly within or partnering with related functions including new product planning, marketing, value & access), a plus   Soft Skills   Effectively influence in a highly matrixed environment   Effectively and confidently communicate to various audiences, including senior leadership   Synthesize complex ideas to simple   Develop brand implications from market research findings, not just a summary of the data    Strong learning agility and high degree of curiosity    Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning   Strong work ethic and personal motivation   Ability to think strategically in an ambiguous environment and flex and pivot as the business requires   Pursue progress , discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com ! The salary range for this position is :€59.600,00 - €79.467 Final compensation will be determined based on demonstrated experience, skills, location, and other relevant factors. Employees may be eligible to participate in Company employee benefit programs. — Published by Sanofi. Apply on the employer's own posting.